January 23, 2025, from 3:30 to 5:00 p.m. Eastern Standard Time
For advertisers, marketers, business owners, lawyers, innovators, engineers, and any person interested in this field
Worldwide
Relevance: The seminar will clarify how rights and duties apply to personalized advertising, a crucial issue.
Methodology: online sessions based on slides, reflections, discussions, actionable messages, and a space to solve questions. Attendees will understand how personalized advertising exists in a valid, optimized, and effective way.
Agenda:
- The universality of rights and duties before advertising.
- Rights and duties for advertising effectiveness optimization.
- Rights and duties for product quality effectiveness, its advertising, and its offer fulfillment
- Rights and duties effectiveness regarding digital advertising through artificial intelligence.
- Rights and duties effectiveness regarding personal data processing to personalize advertising.
- Rights and duties effectiveness regarding risk management in personalized advertising.
- Rights and duties effectiveness regarding privacy and transparency in personalized advertising.
- Rights and duties effectiveness regarding personalized advertising governance.
- Questions and answers.
Speaker: Prof. Dr. Camilo Alfonso Escobar Mora, Certified as a Postdoctoral Fellow in Law (from the University of Bologna, Italy; the oldest University in the world and determinant in the field of law) focused on the legal foundations of personalized commercial digital advertising, Ph.D. in Law (recognized in Canada, given its high level and, therefore, universal character) focused on the legal validity, certainty, and effectiveness of commercial digital advertising, including a Doctoral Research Stay at the Institute of Legal Research of the National Autonomous University of Mexico (UNAM), LL.M. in Commercial Law focused on the legal effectiveness of consumer rights in electronic commerce (e-commerce), Master in Law and Information Technology, Master in Telecommunications Law, Lawyer, He is focused on legal validity of commercial digital advertising, Author of Several Books on The (Universal) Legal Foundations in relation to Artificial Intelligence (AI), Researcher, Scholar in the Form of RIghts and Duties (with more than 17 years of experience in the field of legal validity, effectiveness, and certainty of commercial digital advertising), Jury of the First World Awards for Effective Advertising Self-Regulation Organized by the International Council for Ad Self-Regulation (ICAS), and Founder of LEGADLLY.
Price: 80 Canadian Dollars (CAD) taxes included.
Certificate: each attendee of the entire event will receive our certificate.
Contact: [email protected]