By: Prof. Dr. Camilo Alfonso Escobar Mora
Founder of LEGADLLY Rights and Duties for Advertising Effectiveness
Our products make ADffectiveness!
We do research tailored to each advertising piece, campaign, model, strategy, or product to indicate its (specific) way to be effective.
Nevertheless, every advertising must:
– Promote valid products (that is, products with valid quality).
– Be created on valid free creativity (which respects limits of freedom, that is, the rights of others), operate based on rights and duties effectiveness (like valid personal data processing and accurate profiling face to each consumer characteristics).
– Be presented based on timely, enough, and truthful information. Its effect must be fulfilled according to the form of the communicated message (that can contain offers, another kind of affirmations, or it could consist of generic messages that do not mean information).
Everything is defined to the extent of each case.
Advertising is only effective when based on the effectiveness of rights and duties. Otherwise, it is a problem.
At a general level (that is, not related to specific advertising), we explain this to teams through our teaching service.
Kind regards, LEGADLLY https://www.legadlly.ca